Effective communication as a moderating factor in international business crisis management

This study investigated the moderation role of effective communication in handling crises multinational businesses as an innovation tool. The utilized a sample 315 participants from different public limited companies Greece. results showed that proactive crisis approaches have positive influence on businesses. It was revealed there is significant relationship between reactive techniques and In order for to be successful, commercial benefits must effectively communicated. However, process requires strategies effective. Businesses are aware many elements may concentrate their efforts best organisational innovation. Concept development mobilisation, idea screening advocacy, testing all stages where crucial. Organizations take into account trends when addressing Communication ought based new innovative ideas. Additionally, fostering culture openness cooperation can help with at process.